Quiet, introverted Hadley and rough-around-the-edges Willow have on big thing in common: Both their moms gained a huge online following sharing every detail of their lives. Hadley's mom loves to share all the terrible, down-and-dirty bits about raising kids, while Willow's mom basks in the glow of "perfect" motherhood. In case having her entire childhood shared online (including an ancient viral potty-training video) isn't enough, Hadley's starting a new school and desperately trying to keep her mom's identity a secret. Meanwhile, Willow's fed up with the fakeness of her family's brand and stunned when a life-changing announcement from her mom makes it clear she won't be escaping the momfluencer world anytime soon.

As the two girls build a friendship on a private Instagram page and share the pains of having a momfluencer, they come up against the same question: What if they're no longer content to be in their mothers' content?